By far the biggest thing that stops people from creating content and building their personal brand is figuring out what to talk about.
By the way, this goes for solo creators and founders of multimillion dollar companies. People with 100 followers or a million followers.
You might spend tons of time setting up your lights and camera, configuring your social media profiles, taking new headshots, and daydreaming about all the followers you’re gonna get.
And then you sit down and go… what do I say?
So today I’m going to solve that problem for you on your next shoot day.
Here are 30 content prompts to help you come up with your next batch of content:
Stories
Stories are one of the most powerful ways to let your audience get to know you on a deeper level and build authority around your expertise.
- How did you get started doing what you do?
- What was a time when you really struggled with something?
- When was the last time you cried?
- What’s a fun fact about you that most people don’t know?
- Tell your audience about a client you worked with that was successful
Current Events
Give your opinions or takes on things that are happening right now in the world or in your industry.
- What’s something big that’s happening in your industry?
- What lesson did you learn recently from an article you read?
- What big macro trends do you see coming?
- What are your thoughts on something that’s trending on X?
- Who just launched something in your industry that you can share a lesson from?
Polarizing Opinions
Sharing your polarizing opinions on your industry is a great way for your audience to align with you on your beliefs, and it creates more unique content that is different from what everybody else is saying.
- What’s a polarizing opinion you have about your industry?
- What is one thing that most people do wrong?
- What is something that people teach in your industry that is harmful?
- What is something that everyone avoids doing that you think they should do more?
- What is one thing that you do differently than most people?
Advice
Teach a tip or trick that your audience would find useful.
- What are 5 software products you can’t live without?
- What are 3 things your audience can do right now to get a result?
- What’s the #1 thing you would do first if you were in your audience’s shoes?
- What’s the biggest secret to success that no one thinks about?
- What are 5–10 lessons you learned from your last successful project?
Business
Use these prompts to gain more attention for your company or business without it feeling like you’re constantly promoting what you do.
- What does a day in the life at work look like for you?
- Who was a client of yours that got insane results recently?
- How did you come up with the name of your business?
- What lesson did you learn from your business in the last week?
- How did you overcome a past challenge in your business?
Lifestyle
- What’s something you did recently for fun?
- What was your most recent vacation?
- What’s a weird hobby you have that most people wouldn’t know?
- What do you do in your spare time when you’re not working?
- What lesson can you share from your last grocery store trip?
There you go! 30 content prompts to help you create tons of content on your next batch shoot day.
I highly recommend pulling from all of these different categories so you get a lot of variety in your content.
