👋 Read this first. There’s a massive shift happening right now. AI is changing how we work online, how we get attention, how we build and market businesses, and honestly how we exist as humans.
This wave is moving fast. It is already leaving people behind. You do not need to panic. But you do need to see it clearly so you can change how you operate.
So next week I’m hosting a free workshop to show you my entire system I’m using right now to build my online business and audience, and thrive in this new age. It is free. Three days. Two hours a day.
Join me next week so you can stay on the cutting edge going into 2026. I’ll see you there.
You have probably seen people say this.
“You have about 18 months to make it.”
People repeat it because it feels true. Things are accelerating. AI and social media are compounding the pace of change.
Seriously, zoom out for a second.
For thousands of years, humans communicated face to face. Then for thousands of years on paper.
In the last two hundred we went from letters in the mail to instant messaging, video calls, and intelligent AI that can create content and solve problems in seconds.
The acceleration is real. It is not slowing down.
AI is replacing tasks. It is killing some jobs. People are getting left behind. That is the part most people see.
But here is my more level‑headed take:
Most of the fear you feel reading about this is manufactured by people who want to get clicks.
Here’s the real truth: Human beings adapt. Our consciousness evolves. We elevate above our tools. Problems do not disappear. They change shape. New problems create new opportunities for entrepreneurs to solve.
So do you have 18 months to make it? Not in the doomsday sense.
But if you keep doing what you did last year, you will get left behind. The half‑life on tactics is getting shorter. If you are stuck in last year’s playbook, you are behind. If you are stuck in last decade’s playbook, you are invisible.
On the contrary, if you understand the nuance of the shift that’s happening, it’s not that hard to align yourself and your business and your strategy with it. And that’s where you’ll see success.
In this letter, I will share what you need to be doing to to capitalize on this shift. So you can thrive in this new age, not get lost in it.
AI is infiltrating every aspect of our lives, and the people who let it come in and replace them are the ones who will be replace by it.
The doers, the tacticians, the worker bees. Those who are living day to day, paycheck to paycheck, following someone else’s orders, existing purely as an NPC.
You don’t want to be a worker bee. You want to be the queen bee.
Recently Sam Altman said he was betting with friends on who will build the first one-person billion‑dollar company.
Why does that matter? Because it is now possible to do more with less. You can now elevate your status to queen bee levels, without permission, and build a whole army of worker bees that you command.
Doers look at this and say, “AI is bad! It will replace us!”
Creators see leverage. More output per hour. More time for the highest‑value work. More scale with fewer bodies.
For years I have talked about being a creator. Not an artist or “content creator” in the narrow sense. I mean the kind of person who takes responsibility for producing, building, and putting things into the world.
High‑agency. Extreme ownership.
There are people who take that mantle. And there are people who shrug it off and live on autopilot. The second group is who gets left behind in every technological shift.
This is not new. Technology has always disrupted industries. The ones who adapt and build on top of it are the ones who thrive.
So how do you do this?
Anyone can type “make me a Hollywood film” into a video model and hope for magic.
But a real storyteller with a real idea maps the conflict, the beats, the visuals, and uses AI to generate components, then assembles them with intent. This person always wins.
The same thing is happening in entrepreneurship.
Button‑clickers who just know how to build a funnel will fade. But builders with real offers, real ideas, and real value will expand.
If you want to thrive, step into the role of creator, director, and orchestrator. Do not get replaced by AI. Get enhanced by it.
When I talk about building a personal brand, most people think of logos, photoshoots, and magazine features.
But what I mean is building a business, content, and audience around who you are.
If you want to stand out today, you have to go all in on what makes you YOU. You must ultrahumanize your brand.
If you are the face of your business, great. Lean into what makes you human. If you run a company, it still must be humanized. Give it human qualities. Let people feel the human behind the pixels.
Here’s why this matters:
Human connection is a basic need. It sits right in the middle of Maslow’s hierarchy of needs. This will never go away. It is a core part of our instinctive, evolutionary brain. As humans, we will always need connection with other humans.
But on top of that, the demand for humanness is rising. The internet and social media alone have already fragmented peoples’ attention and destroyed our mental health. AI will amplify that.
When everyone is doing the same thing, the way you stand out is by being different. When they zig, you zag.
Interestingly, the way to “zag” in an ultra-digital world is simply to be more human. Be more real. Be more you.
→ Get off the internet sometimes and meet people.
→ Host live calls.
→ Speak on stages and long form content.
→ Tell stories that actually happened to you.
→ Share ideas you actually believe (not just regurgitated quips)
People will always buy from the person they feel most connected to. Even if your product has been duplicated a hundred times by other people. If you have connection, you win.
With AI anyone can spin up a product, create a course, build a software, launch an online store. It doesn’t matter what industry you’re in or what you do. I can almost guarantee there are at least 10 other people (if not hundreds) doing the exact same thing.
So stop trying to win on novelty alone. For one, it’s incredibly risky. Only a fraction of a percent of entrepreneurs are successful at bringing something truly new to the world.
But more importantly, it doesn’t matter. If you build a proven product or business, that you’re passionate about, and find an audience of people that share that passion, you already have the winning formula.
So pick a market you care about, where demand already exists, and build the best thing you can.
Then your advantage will come from two places.
Distribution is the moat. It’s what keeps your enemies (competitors) out of your castle.
I have spent years building an audience. Not just a big one. But a focused one. People who resonate with what I do.
People have criticized me for not making silly viral dancing videos, or rage bait, or pranks to get attention. “You don’t have 10s of millions of views on every video? What do you know?”
Here’s what I know. When I send a newsletter, I get a 50% open rate (more than double what’s considered “good” by marketers). When I launch something, I can send a few emails, post a few times, and have 500–1000 people on a webinar. And a high percentage of them are buyers.
Because it’s a curated, connected audience, not just a crowd of dopamine-seekers.
That is an asset.
Most entrepreneurs skip this. They build in a cave. They think, “I’ll start creating content once I have my product built.” Then they launch to crickets because no one cares.
You have to start building your distribution now. Not when the product is done. Now.
We live in a golden age of reach right now where a brand new account can get millions of views on their ideas. This has never existed before in history. You must take advantage of it.
Here’s how:
If you are an entrepreneur, you do not have time to be a full‑time creator. You need to spend your time building, ideating, managing, teaching, and leading… not creating content.
But you also need to be consistently broadcasting to the world what you’re doing. And the way you do this is by building a system to capture what you’re already doing, and turn it into content.
→ Record coaching calls.
→ Clip meetings.
→ Pull ideas from your weekly podcast.
→ Go live once a week.
→ Let your work be the raw material that your content gets created from.
This way content is a byproduct of what you’re already doing, so consistency is easy. And consistency compounds exponentially.
AI is not for replacing your ideas. It’s for multiplying them.
I built a software called Whisper that does this for me. It is an AI content system that takes your raw ideas and turns them into outputs across formats. You can add a person on your team if needed. The point is a repeatable engine that runs without your constant force.
The ideas stem from you, the creator. But the monotonous work of formatting them is done by the AI.
Most people burn out trying to come up with new content ideas every day. Or worse, trying to batch 30 ideas in one day. But creativity does not come from sheer force.
Instead, be creative once a week. Come up with one strong idea. Build it into a simple framework someone can follow. Brain dump your idea into a coaching call, livestream, YouTube video, or newsletter.
Then turn that idea into 10 to 15 pieces across formats (again, using Whisper).
Then schedule them out over the next month or two.
Do that weekly and within a few weeks you will have daily content without making content every day.
This is how you build a distribution system that grows with you.
The next 18 months will reward people who choose to be human, build AI systems, and create content to build an audience.
After that, it will just be flat out required. And everybody else will be scrambling to catch up.
If you want the full step‑by‑step playbook, next week I’m hosting a free 3‑day workshop. Two hours a day. I will show the exact AI‑powered content and distribution system I am using right now, and what I’m going all in on for the next year.
I’ll see you there.
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…and you’re ready to take your brand, your content, and your business to the next level, here’s a few ways I can help you:
1. Join my free Skool community - and get free content, trainings, industry updates, and network with other amazing creators.
2. Join my free workshop to learn how to build your content production system and send a flow of leads to your business.
3. Book a free strategy session - I’m opening a few slots on my calendar to meet with serious entrepreneurs who want to grow their audience and their business. I’ll look at what you’ve got going on and help you develop a winning strategy.
